Marketing Intelligence Helping Adidas

Marketing Intelligence Helping Adidas The paramount marketers discern their market they have in depth acquaintance of their customers, their needs, what companies/ competition have done in the past, and in which course the market is headed. The Best Battle of the Past Few Decades Nike vs. Adidas The battle between Nike and Adidas started in the late 70s. In the mid-80s, Nike signed basketball superstar Michael Jordan and quickly released the Air Jordan line. Adidas signed Run DMC banking on the explosion of Hip-Hop. Who won? Well, they both sell sports shoes and Adidas signed a musical group while Nike signed a sports star. Till 2000, Nikes worth was$15 billion and Adidass $8 billion. Nike dominated most sports while Adidas remained strong only in soccer. Why did this happen? The strong Market Intelligence helped Nike stay in correct positioning by signing basketballs most popular rising star. Adidas strayed from the sports theme completely by signing a Hip-Hop group. Market Intelligence (MI) is the information relevant to a companys markets gathered and analyzed specifically for the purpose of accurate and confident decision-making in determining market opportunity, market penetration strategy, and market development metrics. Competitive Intelligence describes the broader discipline of researching, analyzing and formulating data and information from the entire competitive environment of any organization. Business Intelligence of any kind may also be their responsibility, in tandem with (or solely performed by) the Finance department, for measuring market share and setting growth targets, the Mergers Acquisition group for exploring acquisition opportunities, the Legal department to protect the organizations assets or RD for cross-company comparison of innovation trends and the discovery of opportunities through innovative differentiation. Market intelligence focuses particularly on competitors, customers, consumer spending, market trends, and suppliers. A marketing intelligence system is a set of procedures and data sources used by marketing managers to examine information from the environment that they can use in their decision making. Unfocused scanning The manager, by virtue of what he/she reads, hears and watches exposes him/herself to information that may prove useful. Like did by adidass Louis-Dreyfus in its 1993 downsizing the staff following the trends of industry. Semi-focused scanning Manager narrows the range of media that is scanned. For instance, the manager may focus more on economic and business publications, broadcasts etc. and pay less attention to political, scientific or technological media. Like its seem in the ads which were targeted only the youth. Informal search This describes the situation where a fairly limited and unstructured attempt is made to obtain information for a specific purpose. For example, the marketing manager of a firm considering improving its bottom line. Like in the case of Adidas . In 1994 U.S. sales grew 62 percent, and a year later the company went public. By the late 1990s the companys U.S. sales were growing at an annual rate of nearly 50 percent Formal search This is a purposeful search after information in some systematic way. The information will be required to address a specific issue. Like in case of Adidas over merging with Reebok. COMPETITION Adidas estimated that Nikes media budget was 10 times greater than its own-but adidas believed that its quality products and careful marketing could generate enthusiasm among consumers. Fortunately for adidas, Nike hit a rough patch in the late 1990s that helped pave the way for adidass success. Although Nike still dominated the athletic-footwear category, its hold grew weaker. MARKETING STRATEGY through MI Better to have a conversation with people, not a conversation at people. Adidass marketing intelligence found what people wanted to see, feel and buy. How people associate themselves with different celebs and it proceeded on same lines. OUTCOME Adidas continued to flourish and in 1998 held onto its number three ranking in the athletic-footwear industry with a 6 percent share, according to market research firm NPD Group, Inc. In comparison, Nikes retail dollar share was 34 percent and Reeboks 13 percent. Adidas spokesperson John Fread told the Business Journal of Portland, For us, [1998] was an outstanding year, another record. Adidas was back in the game, and it planned to stay there, pursuing its commitment to sports and athletes around the globe through its strong Market Intelligence. Adidas plus Reebok is equal to better competition with giant Nike In 2006, Adidas acquired Reebok in a US$3.1 billion deal. The merger was aimed at helping Adidas increase its share in the U.S. market and better compete with market leader Nike Inc. and fourth ranked Puma AG. The Reebok acquisition was seen as a key factor in growing the Adidas brand in developing and fashion-oriented markets of Asia like China, Korea, and Malaysia. Moreover, Reebok already had marketing tie-ups in China (with Yao Ming). The Adidas brand had sales worth à ¢Ã¢â‚¬Å¡Ã‚ ¬7.1 billion (US$10.8 billion) while Reebok had sales worth à ¢Ã¢â‚¬Å¡Ã‚ ¬2.3 billion (US$3.5 billion). In 2006 the Adidas brand had sales worth à ¢Ã¢â‚¬Å¡Ã‚ ¬6.6 billion to Reeboks à ¢Ã¢â‚¬Å¡Ã‚ ¬2.5 billion. The marketing Intelligence has definitely helped Adidas to evolve as one No. 1 in sports footwear. Nike reported worldwide futures orders for athletic footwear and apparel (scheduled for delivery from December 2007 through April 2008) totaling $6.5 billion, 13 percent higher than such orders reported for the same period last year.

The Life of Walter Mitty (Alternate Ending)

The life of Walter Mitty By Gregory Jones 9/17/12 Walter Mitty the Undefeated, inscrutable to the last. â€Å"Walter! † his wife yelled â€Å"what are you doing can’t you see I’m ready to leave! † Ok Mitty replied they got into the car and Mitty turned on the radio. The Football game had just ended, and the announcer was describing the atmosphere in the game it was the 4th quarter with only 30 seconds left on the clock. â€Å"Ok Mitty you’re going to throw to the drag route understand? â€Å"Yeah coach I know what to do I’ve done this before† Mitty ran onto the field into the huddle. â€Å"Ok guys we got 30 seconds left were going for it now, everyone just run down for a Hail Mary. The players stared at him in confusion they all knew the coach wouldn’t have called the play but they had faith in their quarterback to win the games. Mitty slowly walked up to the center and got set, looking at the linebackers and safety. Hike† Mitty dropped back, but the defensive tackle broke through the line and chased him out of the pocket. Mitty rolled out of the pocket knowing there wouldn’t be any open receivers. He pumped fake to make the linebackers drop deeper in coverage before he started running. He juked the first linebacker and hurdled the second. The crowd began to scream and yell as they realized Mitty had got the first down with 20 seconds remaining on the clock. But Mitty didn’t run out of bounds he was going for the win now.The corners and safety know having knowledge that Mitty was running immediately joined the chase. He stiff armed one corner to the ground still in full stride. The crowd was going completely berserk. Mitty had one last man until he scored the winning touchdown. Mitty was on the 5 the safety on the 1 Mitty leaped off the ground reaching the ball out. â€Å"Walter you passed our house! † â€Å" I was going to score† Mitty whispered â€Å"what?!?!? You mus t remember to take your medicine you always daze off when you don’t. †

Dbq Analysis

* ————————————————- Madison Markey * ————————————————- AP US History, P. 2 * ————————————————- 30 September 2012 * ————————————————- DBQ Homework #1 * ————————————————- * ————————————————- Question Analysis: The question is asking to explain how the French and Indian War affected the three main principles that were important during the time frame of 1740-1766.The writer could include both positive and negative sides of the war through each of the three categories. They could also list the causes and effects of the war. The question is also asking to highlight/paraphrase the provided documents as well as outside facts to support the well developed thesis. The question is telling the writer to describe the outcome of the relationship between Britain and it’s American colonies through the political, economic, and ideological relations. A potential problem could be forgetting to include the outcome of the war while strictly focusing on the issues and battles during the war.Another problem could be discluding the events preceding the war which is extremely vital, not only for support of thesis, but also to lay down an array of background information in the intro paragraph, in order to create the funnel affect. * ———————————à ¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€- * ————————————————- Intro: Before the French and Indian War, four other colonial wars were fought between French and British forces during the time period of 1689 and 1763.However, the French and Indian War, later known as the Seven Year’s War was the most pivotal because it ultimately destroyed the relationship between Britain and the American colonies. The main conflict aroused during the 1600’s and early 1700’s when the British began their pursuit of Salutary Neglect which provided each of Britain’s American colonies with an overabundance of freedom. Later, Britain tried to regulate the colonists lifestyle and trade routine with the Navigation Law yet, they never truly administered any of the correlating rules.The colonists enjoyed the lack of limitation midst the Salutary Neglect and when Britain bega n imposing laws and taxes, it infuriated them. From 1740-1766, amid the French & Indian War, Britain’s greed for land, control, and restriction against the American colonies eventually caused major debt in England, harsh treatment toward their own British soldiers, and a negative aftermath of political, economic, and ideological crisis involving the American colonists * ————————————————- * ————————————————-Essay #1: The first sample essay completely deserves their score. The introduction paragraph supplies a nice background and setting. The thesis is very strong and clear. It provides a specific example of each of the three categories from the prompt. There is nothing that I would not include in this essay because everything is relevant to the topic. For t he intro, they organized it by utilizing the funnel method. In the first sentence of each body paragraph, she refers back to a piece of her thesis. The anonymous states the opinion of both sides: Britain and the American colonies.She provides each of their perspectives while including her own opinion. She includes the documents by lightly referencing them and not incorporating too much of the source or not enough. While effectively utilizing the documents, anonymous fully supports the detail with her own information. Other information involving the church and state relationship could have been included because as the war progressed, the Great Awakening occurred and because of political and religious leaders, the separation of church and state was desired in many of the colonies.The anonymous restated the reference that they already used and they made the simple mistake of writing document C when it was actually a different document. Besides that, there is not much more I would have included because the essay was close to perfect and the anon completely nailed the prompt right down to a nice conclusion. Hence, the writer deserves the score of a 9. * ————————————————- * ————————————————-Essay#2: In the opening sentence, anonymous wrote that there were exactly three wars fought between the British and their rival French forces yet, there were actually a total of four wars fought. The introduction paragraph does not provide a well-developed thesis. It is very vague and unclear however, it does address the prompt. The parenthesis that they use within the first body paragraph do not fit well and they appear awkward but they do not interfere with comprehension of the essay. They provide a decent setting but not enough detail about specific events that precede the war in order to spark the war.Next, anonymous squeezes three different documents into one small paragraph with about five sentences. They should have spaced out the sources and actually explained the documents to show their understanding of the point of view and the significance. They did attempt to organize it by specifically talking about the economic aspect and how it affected the political and ideological aspects together. They begin a sentence by using a reference which I would not have included because it sounded like the paragraph was being written around the document.I would have started with a topic sentence to build up to the reference. They include a lot of minor and superficial events which are irrelevant therefore, unnecessary to include. However they do attempt to mention that of the three categories, ideological relations were the least important which is a nice way to include the category. Overall, I believe the essay deserves a little under a seven. * ————————————————- * ————————————————- Essay#3 The intro in the third essay does not include much background preceding the thesis.It strictly states that â€Å"the war had great effects† on each of the three categories it does not say whether they were positive or negative effects. The thesis is limited and poorly written and only restates the question without any other specific facts or examples. I would not have included so many [sic] symbols in my prompt because they interrupt the flow of the essay. The essay resembles a standard english essay because it is organized with an introduction, three body paragraphs, and a conclusion. Each body paragraph is about one of the three categories from the thesis.In the political paragraph anonymous states very br oad information and fails to cite the information about Braddock or any information at all. She contains little understanding of the documents and merely tells what events happened in each of the paragraphs but does not describe them with appropriate outside information. She also fails to include a time frame and dates for the events. In the economy paragraph she talked about unity yet failed to mention the severe debt that britain faced which was a huge economic crisis. Anonymous should have thought of the questions such as why and how while she was writing.They could have arranged their essay a little differently instead of organizing it so that with each new category comes a different time period they should have just put the events in chronological order and wrote about how it affected each of the three categories during and after the was. Anonymous also had a few conventional errors such as commas. They also use first person point of view in the third to last sentence of the th ird paragraph. The third paragraph is confusing and presents a lack of understanding of history because it just lists vague facts.It does not include a lead-in or transition to the conclusion. The anonymous nearly ignored the documents and failed to include 50/50 ratio. The conclusion simply restates the thesis and ends with an unspecific sentence of how the war caused change but they never argued whether it was for the worse or the better. Nor did they summarize their essay or show the reader they know that there is additional significance. In my opinion, the errors in the third essay seriously detract from the quality of the prompt ergo, the essay does deserves less than a five. ————————————————- * ————————————————- By reading the essays, I learned that mistake s are easily made when writing in a constricted time period so it is important to utilize the given time wisely. I found that some of the documents are probably tough to use but it is important to have a 50%-50% ratio of information because that is what truly proves your knowledge of history and sometimes the documents will help you recall information. Also, one should always cite the document because it looks and sounds horrible if otherwise.I learned that all information must go toward improving the case or it should not be included. Lastly, I found that developing a thesis is not that hard especially if you take a moment to analyze the question but it could ruin your entire essay if you get on the wrong track and it is extremely vital in determining the score that you end up with. I now understand that by following the strategies in the book and practicing more often, writing a DBQ will begin to come natural. * ————————†”———————- * ————————————————- * ————————————————-

A Report on Trade Between EU Countries - Free Essay Example

Sample details Pages: 7 Words: 2197 Downloads: 5 Date added: 2017/06/26 Category Economics Essay Did you like this example? Trade between EU countries Table of Contents EU Countries Trade History Evolution of Trade (import and fares) Trade Structure Main trading Partners: Challenges and difficulties in global trade Future prospects Conclusion Bibliography EU Countries Trade History The European Unions policy of trade must be seen as basic two elements. The primary element is based on its own significance in the global world as a major player. Secondly, globalization has impacted the trade zone which impacts the policies of EU. EU is the biggest trade zone which includes major trading countries and regions. EU was established in 1945 with a purpose to diminish the war between countries and build relationships which could better serve the entire globe in terms of imports and exports. EU has introduced the free trade which helped economies of large production to integrate and created new ways of business and commerce. This has removed certain difficult barriers between trades among nations. (Da Conceicao, 2010) à ¢Ã¢â€š ¬Ã‚ ¢Evolution of Trade (import and fares) The EUs sans dynamic trade approach towards developing business. Economies of the world are coming closer because of the trade union agreements. It is noticeable that IMF declared that than Europe , other countries will contribute in major developments which include greater portion of China as a producer. In the development of nationà ¢Ã¢â€š ¬Ã¢â€ž ¢s financial sector and creation of job, the role of organized trade is undeniable. Trade unions help in business to find the best and cheap materials for their product as well as exports and imports play major contribution in economies which takes to prosperous nation creating employment in the country. The world at this time imports crude oil and raw material (66%), other machinery and related parts from EU zone and markets in it. EU has a strong network and largest too. Source: (Commission, 2014) Source: (Commission, 2014) After the 2007-08 crisis in US, (the subprime meltdown), EU strategy of free trade can work for overcoming the crisis. The negative side is that this option has inherited vulnerabilities in EU. Free trade within EU countries has been acting as a key trigger in motivating the economies and it has deepened the single market in specialized areas of education, research and resources in Europe wide targeted investment areas. Thus, free trade as an open market has a potential to generate more jobs and bring economic stability or the growth. With respect to the workforce in EU, in 2011, indirectly or directly 14% of it depended on the export activities as in comparison with the rest of the world. It has been taken as an increase of 50% from 1995. For creation of job, FDI is considered crucial element as Japanese and American companies are employing European people as per recorded 4.6 million from this region. Additionally through Trade liberalization, we have viewed open doors to productivity boom and innovation. The flow of investment and trade has sprung the idea of creativity and innovation and additionally this has creates research and development opportunities for companies serving them with the exact requirements and the trade barriers removal has encouraged the locat ion benefit to the business and service providers. The labor productivity in EU countries is raised by 0.6% with an increase of 1% in the economy integration and openness. Import and export has provided various benefits such as outsourcing and material supply from best locations, consumer imports of food, technology and other products (Garcia-Duran Millet, 2015) Don’t waste time! Our writers will create an original "A Report on Trade Between EU Countries" essay for you Create order Trade Structure The Union is at present seeking after an approach of dynamic engagement with its accomplices once in a while inside territorial groupings to arrange exhaustive organized commerce understandings. These stipend advantaged access to the business sectors of the acknowledged and concerned nations which are provided an additional exemption advantage from principle of WTO which states that equal opportunity and treatment will be provided to the partners of trade. Only difference lies in the agreements on the basis of aspiration and limits of the nation, nation grouping. Source: (Commission, 2014) Since the EUs numerous accomplices have diverse intrigues, the substances are customized to every particular circumstance. Organized commerce concurrences with created nations and developing economies are driven by financial aspects and for the most part in light of complementary business opening. Monetary organization concurrences with Caribbean, Africa and Pacific nations joining hand s for trade and improvement are improved conditions. The trade agreement of EU has considered the primary accomplices for example, Canada, United States and Japan, in spite of the fact that attention is being given to the economies under development or developing such as the region of BRICS including, China, India, Brazil, South Africa and Russia. These nations are considered as the emerging or glowing economies on the globe. EU in compliance with these nations has great advantages. In a few nations, taxes are significantly higher. An average understanding will cover diverse parts and issues and indicate a timetable for individual item duty decreases. Advanced (EU) à ¢Ã¢â€š ¬Ã…“tradeà ¢Ã¢â€š ¬Ã‚  assertions incorporate non-duty matters running from protected innovation to open acquisition. They contain different procurements, for example, principles of beginning, to figure out which items are qualified for the levies being diminished or dispensed with. In the event that arra ngements are effective, an à ¢Ã¢â€š ¬Ã…“EUà ¢Ã¢â€š ¬Ã¢â‚¬Å"Mercosur FTAà ¢Ã¢â€š ¬Ã‚  would make the biggest unhindered commerce range between two of the worlds districts (South America and Europe) and would convey significant advantages to both. (Jaeger, 2015) Main trading Partners: India: IN 2007, negotiation between India and EU began for trade purpose. They are the EUs first endeavor to connect with an extensive rising nation in a proportional two-sided à ¢Ã¢â€š ¬Ã…“tradeà ¢Ã¢â€š ¬Ã‚  opening activity. Mercosur: In 2013, this region including regions of Brazil, Argentina, Venezuela, Paraguay, and Uruguay was the 6th biggest EU trade location, with product fares à ¢Ã¢â‚¬Å¡Ã‚ ¬57 billion, with comparison to the previous year, 2012, à ¢Ã¢â‚¬Å¡Ã‚ ¬21 billion fares lead EU at top rank. In the event that arrangements are effective, an à ¢Ã¢â€š ¬Ã…“EUà ¢Ã¢â€š ¬Ã¢â‚¬Å"Mercosur FTAà ¢Ã¢â€š ¬Ã‚  would make the biggest unhindered commerce range between two of the worlds districts (South America and Europe) and would convey significant advantages to both. (JovanoviÃÆ'„à ¢Ã¢â€š ¬Ã‚ ¡, 2013) Japan: EU and Japan, in March 2013, authoritatively dispatched arrangements on an organized commerce understanding. The progressing arrangements spread reg ions, for example, the dynamic liberalization of à ¢Ã¢â€š ¬Ã…“tradeà ¢Ã¢â€š ¬Ã‚  merchandise and administrations, speculation, government acquirement and the end of non-duty boundaries. (JovanoviÃÆ'„à ¢Ã¢â€š ¬Ã‚ ¡, 2013) United States: The establishment of EU and US financial relations is incomparable in its amount/ extent and force; despite everything the agreement has extensive growth potential. à ¢Ã¢â€š ¬Ã…“Transatlantic Trade and Investment Partnershipà ¢Ã¢â€š ¬Ã‚  (TTIP) agreement were dispatched in July 2013. As indicated by a free study, a yearning TTIP, once completely actualized, will be benefit source for EUà ¢Ã¢â€š ¬Ã¢â€ž ¢s financial increase of à ¢Ã¢â‚¬Å¡Ã‚ ¬119 billion on yearly basis. It can be viewed as an additional à ¢Ã¢â‚¬Å¡Ã‚ ¬545 cash flow per year without restriction for a group of four in the EU. (Akhtar Jones, 2013) China: At present the EUs second trading accomplice is China as per the main production of about 30% is been taken fr om China, which comes after United States. China and EU declared in November 2013, that there will be the dispatch of transactions on an extensive investment agreement between EU and China. This agreement and understanding between two of these has lead a dynamic liberalization in terms of investments and will lead to a new dimension of business handling. (Fox Godement, 2009) Russia: For long term relations, EU and Russia has set an agreement which is based on necessary and significant trade agreements. It represents 50% of the imports and fares of the nation. IN 2012, Russia entering into WTO has brought down further import levies additionally providing a two way mutual agreement and conclusion reaching. In contrast with the desire of EU, Russia has put forward his concentration towards a more protectionist development. (JovanoviÃÆ'„à ¢Ã¢â€š ¬Ã‚ ¡, 2013) The EUs à ¢Ã¢â€š ¬Ã…“tradeà ¢Ã¢â€š ¬Ã‚  arrangement, accordingly, expects to keep up, and, if important reexam ine, the EUs spot in worldwide supply affixes as opposed to attempting to keep each and every generation venture at home. Trade is viewed in more diverse dimensions such as more than products; it has been paying attention to outsourcing raw material, food items, labor and other things. At the point when firms send out, they make employments not just in the nation the products and administrations leave, additionally over the Union. (JovanoviÃÆ'„à ¢Ã¢â€š ¬Ã‚ ¡, 2013) Source: (Commission, 2014) Challenges and difficulties in global trade IN today;s globalized world when distance remains zero, the impacts on production are viewed significantly bigger and important such as no product is completely made in one country, apart it brings one material part from one nation, production from another, labor from the next and marketing is outsourced from any other nation, thus integrating the nations for successful business. This also suggests that we have found more ways to deal with fares, and other regulatory expense. Free trade is a additional benefit which strengthens the bond between nations of EU. Today, items like autos are no more made in one spot through and through. The development of other financial capitals, for example, India, China, and Brazil, increases rivalry regarding the cost and nature of merchandise they create, and, maybe all the more critically, for access to vitality and crude materials. In the meantime, these nations are making another gathering of wealthy shoppers and there from 15 years back, today we see more integrated economies and free trade between them. (Robinson, et al, 2015) Source: (Commission, 2014) Future prospects The EU stays focused on finishing its driven à ¢Ã¢â€š ¬Ã…“tradeà ¢Ã¢â€š ¬Ã‚  motivation. It has confidence in open markets and that à ¢Ã¢â€š ¬Ã…“tradeà ¢Ã¢â€š ¬Ã‚  is a piece of the answer for the monetary emergency. It is additionally to the greatest advantage of the EUs individual and local exchanging accomplices to finish arrangements since the Union speaks to the worlds greatest business for their fares. Unhindered commerce assertions are not without their faultfinders. In Europe, they are some of the time introduced as presenting EU makers to unreasonable rivalry from modest imports. From an altogether different point of view, the Union is blamed for attempting to enter markets, especially in creating nations, and destroying nearby occupations. On the other hand, this feedback neglects to make note of the proof despite what might be expected and the observable advantages the understandings convey to both the EU and its accomplices. (Keohane, 2015) Currently, EU has a large focus towards protectionism and is fighting for the protective rights of its member countries. This has led it face global challenges of adaptation and rivalry. EU has decided to continue fight against the rights for protectionism. It is predicted that in this attempt the UNION might suffer more than the gain it may get because this challenge is depending upon many imported products. Rise in cost and expense would impact the competitiveness of EU from internal and external sides, and a worst impact would be visible on Jobs and production. Trade rise of 10 percent, will be leading to a 4% decrease in national income. Based on the interest of EU in straight forward regularity and free trade and open markets, it is aware of the citizenà ¢Ã¢â€š ¬Ã¢â€ž ¢s responsibilities and fight for the fair and open trading system at global level through using its strategies of fair bilateral and multilateral agreements. Conclusion The European Union is the worlds greatest dealer, representing 20 percent of worldwide imports and fares. Organized commerce among its individuals was one of the establishing standards of the EU, and it is focused on changing world à ¢Ã¢â€š ¬Ã…“tradeà ¢Ã¢â€š ¬Ã‚  for the advantage of rich and poor nations alike. à ¢Ã¢â€š ¬Ã…“Tradeà ¢Ã¢â€š ¬Ã‚  strategy is the selective locale of the European Union, which speaks to the hobbies of every one of the 28 EU Member States at reciprocal and multilateral levels, including the World Trade Organization. By making new market open doors for European exporters, specialists and speculators, the EUs à ¢Ã¢â€š ¬Ã…“tradeà ¢Ã¢â€š ¬Ã‚  approach adds to development and employments. Today, the EU tries to determine à ¢Ã¢â€š ¬Ã…“tradeà ¢Ã¢â€š ¬Ã‚  issues that go well past levies: for occasion, securing organizations protected innovation rights and tending to falsifying and theft of European merchandise; evacuating behind the fringe bou ndaries that victimize European organizations or influence their capacity to fare products, contribute or convey administrations; and worldwide administrative collaboration to backing universal union of guidelines and standards at whatever point conceivable. (Bechtel, Bernauer Meyer, 2012) Bibliography Akhtar Jones. (2013). Proposed Transatlantic Trade and Investment Partnership (TTIP). Brief. Congressional Research Service, (pp. 7-5700). Bechtel, Bernauer Meyer. (2012). The green side of protectionism: Environmental concerns and three facets of trade policy preferences. Review of International Political Economy, 19(5), 837-866. Commission, E. (2014). The Euoreon Union Explained: Trade. Retrieved May 5, 2015, from https://europa.eu/pol/pdf/flipbook/en/trade_en.pdf Da Conceicao, E. (2010). Who controls whom? Dynamics of power delegation and agency losses in EU trade politics. JCMS: Journal of Common Market Studies, 48(4), 1107-1126. Fox Godement. (2009, Published: Apri). A power audit of EU-China relations. . ECFR, l. Garcia-Duran Millet. (2015). Efficient multilateralism or bilateralism? The TTIP from an EU Trade Policy perspective. Jaeger, T. (2015). The EU Approach to IP Protection in Partnership Agreements. In Intellectual Property and Free Trade Agreemen ts in the Asia-Pacific Region. (pp. 171-210). Springer Berlin Heidelberg. JovanoviÃÆ'„à ¢Ã¢â€š ¬Ã‚ ¡, M. N. (2013). The economics of European integration. Edward Elgar. Keohane, R. O. (2015). The Global Politics of Climate Change: Challenge for Political Science. PS: Political Science Politics, 48(01), 19-26. Robinson, J. E., Griffiths, R. A., John, F. A. S., Roberts, D. L. (2015). Dynamics of the global trade in live reptiles: Shifting trends in production and consequences for sustainability. Biological Conservation, 184, 42-50.