Michael Hill Assignment Example | Topics and Well Written Essays - 4500 words

Michael Hill - Assignment Example 14 E-Marketing Mix Tactics 14 Price – the strategy 15 Internet for Distribution – the length, the functions, members, B2B, B2C and C2C and management 16 Communication – the applications of Integrated Marketing Communication (IMC) in the E-environment including Texting, Blackberries, IPhones, wireless network etc. 17 Customer Relationship Management – the contribution of the website in CRM (Personalisation) 17 Organisational structures for implementing the plan 18 Budget (learning outcome 3) 18 Forecast revenue 18 Evaluate costs to reach goals 19 Evaluation Plan (learning outcome 3) 20 Identify appropriate performance indicators 20 References 21 Brief Introduction of the Organization Our organisation is called Michael Hill; this company generally provides jewellery. Michael Hill is an international company; it started in New Zealand since 1979. This business has been started by Sir Michael Hill and his family in Whangarei. However, Michael has extended his stores in all over New Zealand. In 1987 the company has been extended into Australian market. In 2002 the company has opened its first three stores in Canada as well as the company has established in United States. In the end of 2009 the company had 242 stores in New Zealand, Australia, Canada and the United States. The robust growth of the organization since its inception in 1979 was marked by successful accomplishments that included the awarding of its originator, Michael Hills, as one of Ernst & Young’s Entrepreneur of the Year in 2008 (Michael Hill: About Us, n.d.). Its craftmanship in diamonds and watch making are the organization’s core competencies, in conjunction with focus on exemplary customer service. Industry Analysis Strengths (In Michael Hill) Michael Hill Jewellery has some strength which can help them to get better position in their E-Marketing. People in New Zealand know Michael Hill since 1979, so they trust Michael Hill Company. As well as people bel ieve that Michael Hill applies a pricing strategy that focuses on providing low prices through price promotional strategies, yet, good quality. Another reason that makes the firm to stand out is the continual revenue growth, which is a successful outcome of the organization’s core competencies in watch making and diamond craftsmanship. Weaknesses (In Michael Hill) The weaknesses that were noted in the organization includes locating New Zealand stores close to each other, particularly in the northern part of the country (in Glenfield, Pukekohe, and Sylvia Park), as well as in the middle portion (Upper Hutt and Johnsonville) where potentials for increasing market shares are diminished. Likewise, due to the number of stores in New Zealand, the organization carries high inventories which are cost intensive and thereby reduces maximizing income potentials. Opportunities (for Michael Hill) The opportunities open for Michael Hill are areas to expand in the international markets part icularly in emerging markets where economic growths are being exemplified; for instance in markets of

Equality between sexual orientations Essay Example | Topics and Well Written Essays - 1750 words

Equality between sexual orientations - Essay Example The Principle that all people are equal before the law is the corner stone of many societies. However, many do not follow this principle to the letter. For example, for a long time women were always regarded and given the second class status in the United States and until the 1920s, they were not entitled to vote during federal elections. Similarly, blacks in the United States had no guarantee to equal rights under the law until the passage of Civil Rights Act in 1964. The main provision of the Act stated that all persons within the Jurisdiction of USA have the same right in every state and territory. The Act gave everybody the right to enforce contracts, to sue, give evidence, and any other right that was enjoyed by the whites (David 44). The Act declared that no person in the United States shall be discriminated on the bases of race, color or nationality of Origin. According to the act, no individual shall be discriminated in or be denied the benefit of any program or activity receiving the Federal Financial assistance. This declaration of equal rights was extended to people with physical and mental impairment that substantially limits a significant life activity. This was through the enactment of people with disability Act in 1990 still in USA (Leslie 24). Nevertheless, as society tries to attain the principle of equality under the law, one significant group has been left out for a long time: lesbians and gay men. Individuals’, agencies and organizations in most places still discriminate against gay men and lesbian in housing, employment, access to public accommodations, and other fields of life on the bases of their sexuality. For instance, in many states of United State, landlords refuse to rent a house to same-sex couples simply because they are either gay or lesbians. Nevertheless, several countries including some states in the US have banned this form of discrimination that bases on sexual orientation and gender expression (David 56). Discrimination in housing, employment and access to public accommodation is seen as the three basic rights issue that concern them since they are so relevant to the daily life of every gay or lesbian. Gay and lesbian people also face discrimination from the straight people in areas such as a hate crime where crime is motivated by the virtual of the victim’s gender, race, national origin, sexual orientation or some other characteristics. Gay and lesbians further face discrimination on the issue of marriage. There has been controversy over the legality of the same sex marriage and the institution. In the developmental stages of the homosexual rights movement, few individuals would have predicted that marriage would become a significant objective of the movement. Nevertheless, there has been a lot of effort by the movement to give the gay men and lesbian the same rights associated with legal marriage that is currently available to straight people couples. The issues constitute the core of the discussion over the gay and lesbians’ rights today in many societies (John 250) The gay and lesbian rights movement that was introduced in the United States was a product of economic, social and political changes that took place in the United State in early 20th century. In the 1960s, there was the growth of Civil rights movement in the US. During this period, the first hint of the presence of

Global Terrorism Index (GTI) Summary and Analysis

Global Terrorism Index (GTI) Summary and Analysis Global Terrorism The Global Terrorism Index (GTI) defines terrorism as â€Å"the threatened or actual use of illegal force and violence by a non-state actor to attain a political, economic, religious, or social goal through fear, coercion, or intimidation.† Countries are ranked on a scale out 10 based on their risk and impact of terrorism. The top five countries for the highest impact of terrorism is Iraq with a GTI score of 10/10, Afghanistan with a GTI score of 9.39/10, Pakistan with a GTI score of 9.37/10, Nigeria with a score of 8.58/10 and Syria with a GTI score of 8.12/10. Although, there are several factors that have contributed to the global pattern, three main factors include; country development, relgious idealogy and their expansion tendancies, and politcal uppheaveal. These factors have caused significant social and economic impacts for countries and their population. The map above shows the risks of terrorism globally, with red representing a severe risk graduating down to green representing a negligible risk of terrorism. As can be observed, there is a concentration of countries in Africa and areas of the Middle East such as Pakistan, Iraq, Libya, and Nigeria, which are all, developing nations or less economically developed countries (LEDC). Seventy percent of the countries in South America have a medium or high risk of terrorism. However, the global pattern of countries suffering from a medium or high risk of terrorism is scattered around the globe and includes such other countries as Brazil, Ethiopia, Iran, and even Russia. With the exceptions of some countries such as Ghana, there are clusters countries that share a common risk rating implying that neighboring countries influence each other such as the cluster in Europe, South America and Africa, where the countries within the clusters share a common risk rating. The southern hemisphere does not seem to demonstrate any particular pattern, countries with a low or a negligible risk of terrorism is randomly scattered with developed countries such as Australia and New Zealand having a negligible risk of terrorism and developing countries such as Zambia and Uruguay also having a negligible or low risk of terrorism. However, the holistic, global pattern of countries with a negligible or low risk of terrorist attacks is scattered between more economically developed countries (MEDC’S) with a cluster in Europe. Factor 1: One of the main factors that have influenced the global pattern of terrorism is country development. The global pattern of countries that have low risks and negligible risks of terrorism is in MEDC’s. This is because MEDC’s usually have a stable political system, low levels of corruption, and a high HDI (The Human Development Index) score that is a holistic indicator to give an insight on how developed a country is. For example, Norway has the highest HDI ranking with a score of 0.944; alternatively, Niger has a HDI score of only 0.337 meaning that it has the lowest level of human development in the world coupled with a severe risk of terrorism, thus showing that there appears to be a strong correlation between the level of development of a country and the risks of terrorism it faces. This is because LEDC’s suffer from lack of judicial resources and capital to be able to control violence and are more susceptible to corruption, which leads an unstable governmental system. Therefore, the higher the HDI rating the increased probability of terrorist attacks occurring in that particular country. The pie chart to the left clearly exhibits that where there is a lack of judicial control present in provides greater opportunity for terrorist organizations to carry out their activities. Syria is an example as the nation is experiencing internal and external conflict and as a consequence, terrorist attacks are more likely to occur. It is therefore seen that there seems to be a strong correlation between the pattern of global terrorism and country development, LEDC’s tending to have higher risks of terrorism. Factor 2 Another compelling factor of developing the pattern of global terrorism is extremist religious ideologies, where particular fanatics believe that they have doctrine authority to unilaterally impose their ideology on others. Demonstrating the contagious expansion of these terrorist groups into neighboring clustered nations. Extremist groups have expanded their organizations by utilizing modern day technologies such as social media and terrorist forums as a platform to advocate their beliefs and expand their territory. For example, the Islamic State of Iraq and Syria (ISIS) uses the Internet not only to spread its radical beliefs but also to recruit empower and motivate recruits from within their own homes to join their cause. The use of the Internet is a modern phenomenon used to recruit impressionable and naive youth from the west to join their campaign and to commit acts of terror in their homeland. So far, there is an estimated 12000 westerners have left their lives to expand terro r groups such as ISIS in Iraq and Syria. This affects the global pattern of terrorism because the areas in which these radical groups operate expands as they gain more power and therefore form clusters like the ones in Africa and in the middle east where terrorism crosses borders. The graph to the left (figure 12) clearly shows there are a higher proportion of religiously motivated terrorist incidents when compared to other factors over time. In 2000 the number of recorded religious incidents was 250 but in 2013 it dramatically increased to over 1500 incidents. In correlation, the graph also to the lefts (figure 12) shows the total number of terrorist incidents it is observed that as the number of global total incidents increases from 2000 so did the number of religiously motivated incidents, therefore, suggesting that the increased radicalized religious motives contributes to the increasing trend. Since the number of religiously driven attacks and the expansion of terrorist organizations has increased it indicates that the clustered countries (such as the cluster in the middle east) with a common risk rating implies that religious ideologies have caused this pattern due to porous borders. Factor 3: The last significant factor that has instigated the global pattern of terrorism is political upheavals, where governmental agendas are in conflict with groups within the society creating internal conflict. For example, in Nigeria the active extremist group Boko Haram aims to eradicate the irreligious Nigerian government to achieve radical Wahhabi interpretations of Sharia law in the country. The groups’ extreme Sunni Islamist ideology has resulted in the use of terror to enforce and proclaim their views by bombings and shootings on citizens and the government. This political upheaval due to differences in interpretations of how the government operates has caused conflict within the country and terrorist attacks on the population. Systematic political differences are what have caused the global pattern of because countries that do not have a stable and fair political system tend to be LEDC’s and suffer from high risks of terrorism, where alternatively MEDC’s like the cluster of countries in Europe which have a low or negligible risk of terrorism, tend to have a history of strong democracy and a stable government. The graph below (figure 13) shows the trends of terrorist ideologies. Political and nationalist separatist motives are more common in South America, Russia and Central America and the Caribbean. This explains the cluster of countries in South America which almost all countries have a medium or high risk of terrorism as the continent deals with corrupt governments and inequality between classes as lower socio-economic groups suffer from poverty and therefore extremist groups have formed as result. An example of this is the PCC, (Primeiro Comando da Capital ), an extremist group in South America who in May 2006 created chaos in Sao Paulo by destroying busses, construction and public buildings as well injuring civilians and police officers. This attack was driven by political and social agendas demanding improvement of Brazilian prison s. Significance Global terrorism is significant to people all over the world because of the economic and social consequences that comes as a result of it. The social impact of terrorism has mainly negative affects on people; however, there are some positive outcomes. The perception of terrorist groups depends on where the view originates. It has been said that one person’s terrorist group is another person’s ‘freedom fighter.’ Terrorism affects different people socially in different parts of the world, for example, the ongoing conflict between Russia and Chechnya; the Chechnya’n rebels are viewed as terrorists in Russia but in Chechnya they are viewed as freedom fighters. One recent example of a positive social effect of a terrorist attack is the act of bringing a community together was after ‘Sydney Siege’ in 2014. There was a campaign after the siege where people posted via Twitter with the hash tag â€Å"I’ll ride with you† offering to accompany Muslim women who were wearing the hijab on public transport to prevent harassment. Interestingly in the topic of uniting communities, terrorism has galvanized world leaders to combat collecting using combined resources to respond and aim to eradicate terrorism, for example the United nations brings developing and developed countries together to work in unity to try correct the global issue of terrorism. This creates positive long term affects for future generations as a global community is established where interdependence exists between nations. The hallmarks of terrorism are the taking of innocent lives. Approximately 150,000 people have died as a direct result of terrorist attacks over the past eight years, that is an average 43 people a day! These staggering numbers show how many families have been destroyed due to effect of radical, terrorist attacks. There are still 1,113 unidentified people from the September 11 attacks in the United States fourteen years ago; meani ng the attacks have a long-term effect for many families as they do not have closure of their loss. Another negative social affect is the mass generation of refugees. People flee out of their own countries to live in another safer country, for example, three million people have fled Syria and five million afghan refugees live in Iran as their country of origin high levels of terrorism conflict. The lasting effect has generation effects, language, financial, loss of careers health. The economic significance for people of as a result of terrorism affects every country having prolonged financial costs. Decreased tourism is a resultant effect as people do not want to travel with their families to what they perceive as risky and dangerous places so people will avoid travelling to countries with very high risks of terrorist attacks. Decrease in trade is also another cost because in the aftermath of an attack and increased prices of valuable commodities, for example, after there was an attack on 22 foreigners Saudi Arabia in 2004, the day after the incident crude oil prices rose by USD$2.50 as traders feared a US military strike in the middle east. Countries that suffer from high risks of terrorism have developing economies or unstable circumstances have drastically low investors. As security premium are higher the cost of economic involvement is high deterring foreign investors, potentially leading nations to bankruptcy. A further example of how terrorist attacks ha ve affected an economy is the aftermath of the September 11 where a range of estimates from USD$35 billion to USD$108 billion, of which the clean up cost alone of $1.3 billion; direct job losses amounted to 83,000 and further with $17 billion lost in wages in the proceeding months. One economic aspect can be noted as a positive effect of terrorism, which are the increased job opportunities in military. With escalated threats of terrorist attacks, development of the military increases thus generating more jobs for people. Also with the massive expenditure and development of military arms advancing a lot of economies especially the United States. Israel is an example of how prolonged low intensity terrorism has affected the Israeli people and the economy. Studies show that terrorism in Israel have caused a depression of economic development as in the volatile and unstable environment consumers have become cynical, corporations invest less decreasing supply and the government spends largely on defense and security measures instead of education and healthcare. Although there are some positive social and economic affects on people, the negative consequences exponentially outweigh the positives, long term impacts that terrorism has on people is catastrophic where the main consequence is loss of life which is an unfathomable tragedy that is experienced globally by all nations regardless if they are developing and developed countries.

The Debate of Abortion Essay -- Pro Life Pro Choice Pregnancy Rights E

The Debate of Abortion After more than a quarter-century of frenzied debate and denunciation (which began well before Roe v. Wade), one might think not. But there is at least one viewpoint that polls indicate is widely held but that is hardly ever heard amid the screams of ''Murderer!'' and ''Keep your rosaries off my ovaries!'' It deserves a full and reasoned exposition, however; it might even shed some light on the controversies about the confirmation of Dr. Henry Foster as Surgeon General and about harassment of abortion clinics. It is that abortion is justifiable only in extreme cases -- but that nevertheless the state must respect the right to receive and perform abortions. In other words, it is possible to be pro-life and pro-choice -- and as a matter of moral principle rather than political expediency. As many people of both sexes instinctively recognize, abortion has to be looked at as a question not of law but of morality. Begin then with the position, common to most religions and many naturalistic systems of morality, of respect for life -- all life, but especially human. It seems impossible to deny that the developing fetus is a potential human being. Yes, from the moment of conception: in the early stages it may be a clump of cells, but that cannot be equated with the clump of cells that might be removed in an appendectomy. The fetus from the very beginning is endowed with all the genetic information that will enable -- in fact make inevitable, absent so...

Pizza Hut vs Greenwich Essay

Greenwich Pizza is one true Filipino pizza chain. It is a small entrepreneurship that made an extraordinary leap to the big league. What started out as a small over-the-counter pizza store in the Greenhills Commercial Center in 1971, is now the Philippines biggest pizza chain. We are not just the biggest. We are the Philippines favourite pizza chain. We give you a scrumptious blend of exciting pizza and pasta innovations, all prepared for the comfort of the Filipino taste. More than just delicious food choices, we offer to transform your everyday dining into shared delightful moments with friends. Mission We strengthen relationship through bonding and sharing over our best-tasting and best value pizzas and pastas. Vision Greenwich is the dominant and unquestionable no. 1 pizza and pasta destination. 215902349503179445234950 Greenwich Strengths Weaknesses â€Å"Customer Loyalty† Instead of targeting all customers, They only need to target new customers in order to grow their business. â€Å"Quality of the Products† They sell products for a price as low as possible but it affects the quality of it. â€Å"STRONGER BRAND IMAGE† Greenwich re-invents itself more with a more dynamic â€Å"G† logo to attract more customers. This brand look is also an indication of how attuned the company is with the ever-changing times and evolving customer lifestyles. â€Å"POWERFUL ADVERTISING† Greenwich aggressively harnesses tri-media to communicate all the benefits consumers can enjoy at them. This is augmented by the use of outdoor advertising materials and merchandising collaterals that help heighten public awareness of Greenwich offerings. All these complete effective campaigns and exciting promotions that inevitably translate to high sales performance. 190500 Pizza Hut. Saint Joseph Street, Angeles, Pampanga Fast Food Chain Pizza Hut is the world’s largest pizza restaurant company specializing in Pan Pizzas and Stuffed Crust Pizzas. There are more than 7,500 restaurants in the United States and more than 4,500 restaurants in over 80 countries and territories around the world. The company is the recognized leader in the pizza category. The reason behind Pizza Hut’s success all over the world is its steadfast belief and uncompromising drive in providing customers the best in terms of product quality, service, cleanliness and value. Pizza Hut pizzas are made with fresh dough baked daily and 1 / 2 smothered with our very own Pizza Hut special tomato sauce, tender meat toppings, crunchy vegetables and a double layer of 100% pure imported Mozzarella cheese. Service is an attitude in Pizza Hut. Crew members are trained to make customers feel appreciated. Customers are treated with courtesy, attentiveness, respect, and enthusiasm. Cleanliness is a must in Pizza Hut as much as giving customers the best value for their money. 1905024325821905018990 Pizza hut Strengths Weaknesses POWERED BY TCPDF (WWW. TCPDF. ORG).

Acnielsen m’sia enters strategic alliance with 99 speedmart Essay

The Malaysian National News Agency KUALA LUMPUR, July 12 (Bernama) — Marketing information provider, ACNielsen and 99 Speedmart retail chain has signed a strategic alliance which will give ACNielsen access to 99 Speedmart point-of-sale (POS) data and provides 99 Speedmart with a suite of reports via ACNielsen’s Retailer Advisor Personal software 99 Speedmart offers a wide and comprehensive range of in-demand, essential and fast moving consumer goods. Its 44 outlets will be increased to 50 outlets by year-end, with an additional five to be added by 2007 ACNielsen Malaysia managing director, Steve Watt said ACNielsen is delighted with the partnership which will enable both organisations to leverage each other’s strength to provide insights to the market The alliance will see ACNielsen providing market information from ACNielsen’s Retail Index service, a continuous monitor of market trends based on retail audit data imput, to assist 99 Speedmart with their st rategic planning and expansion plans. U Mobile Expands Distribution Outlets Through Exclusive Partnership with Leading Mini Market Chain Kuala Lumpur, 10 June 2013–U Mobile Sdn Bhd, Malaysia’s most dynamic and innovative 3G mobile operator, is bringing its products and services closer to consumers through an initial two-year exclusive contract with 99 Speedmart – one of the leading mini market chains in Malaysia. The partnership is yet another innovative and strategic initiative by U Mobile to expand its reach to a broader consumer market and provide greater accessibility of its products to consumers. This fruitful collaboration with 99 Speedmart entails an exclusive distribution of U Mobile prepaid SIM Packs and mobile reloads in over 430 99 Speedmart outlets within Klang Valley. Customers and current U Mobile prepaid subscribers can enjoy greater access to U Mobile products and services as they are now available in outlets closer to their homes or their whereabouts, making it more convenient for th em to top-up and purchase a new SIM pack. Speaking about the partnership, Jaffa Sany Ariffin, Chief Executive Officer of U Mobile said, â€Å"By offering our products at 99 Speedmart, we now address a broader range of customers who normally shop in these outlets. They are part of our target markets for the prepaid segment and the availability of UMobile prepaid products in these outlets will make it convenient for them to stay connected with friends and family.† â€Å"U Mobile is delighted to partner with 99 Speedmart, which has different sets of shoppers and has strong fundamental key retail measurements that our company can leverage on. We are set to see tremendous growth in our prepaid segment this year† he added. 99 Speedmart is a mini market retail chain that carries an assortment of groceries ranging more than 3,000 items in an inviting and well-organised environment with high in-stock position. The collaboration is another addition to the company’s existi ng partnership with other non-traditional distribution channels, including Giant, Singer, 7-Eleven, Cosway, Senheng and senQ stores, making the telco’s total distribution channels to more than 22,000 outlets nationwide.